Diane Buchwalder

Mad Men Set

Production Design, 2014

This project entailed creating a set design for the pilot script of the television show Mad Men, in particular Midge's apartment. Designing entailed researching the history of our view of Midge, her life in New York, and all the historic design elements of her apartment. I saw her as a hard-working independent woman who was invested in the New York art scene and inspired by its growth of galleries in the late 1950s and early 1960s. I drew from that sense of modernism in furnishing her apartment, but also giving her a sense of no-nonsense workspace.